See you on Monday? šŸ¤—

The first ever Wondecraft in person event is live on Monday and we canā€™t wait to meet many of you. Plus, Spotify got its gloves out, and finally radio ads can be personalised.

Hi Wondercrafter,

The first ever Wondecraft in person event is live on Monday and we canā€™t wait to meet many of you. Plus, Spotify got its gloves out, and finally radio ads can be personalised. Let's dive in!

In case you missed it, weā€™re teaming up with Canva for an event on AI in Content Creation. This marks Wondercraftā€™s first-ever in-person community meetup! If youā€™re in London on Monday, be sure to RSVPā€”only 10 spots remain.

2. Spotify competing with Youtube?

Spotify has rebranded its podcast and video hub as "Spotify for Creators," introducing YouTube-style features like thumbnails, clip uploads, and a comment section. Would you watch and comment on Spotify? More here

You know how radio ads always sound generic? Thatā€™s because audio ads are challenging to produce, making personalized variations impractical. We partnered with Frequency to change. that. You can now create variations of your default production in one click.

4. The Fastest-Growing Content on YouTube

In 2024, "faceless content" has become YouTube's fastest-growing category. These are well-edited shorts featuring high-quality content, often with a voiceover or avatar but no face on screen. Hereā€™s one example with Avatar and one without. Interesting?

5. Wondercraft at Slush

Are you heading to Slush? My co-founder, Oskar, will be there giving a talk and is excited to connect with many of you. Just reply to this email, and Iā€™ll make the introduction

6. ā€œPodcast Electionā€ Stats from YouTube

šŸ”“ Trump: 13 videos, 124 million views, 16:53 hours watch time

šŸ”µ Kamala: 4 videos, 2.4 million views, 2:06 hours watch time

Still digesting everything from this election, but these stats speak volumes.

7. Closing with a Wonderful quote

Follow us on Linkedin, Twitter and Youtube.

Stay creative,

Dimitris & the Wondercraft Team

LET ME HEAR IT

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